The brief
Baby Box Shop sells a range of curated personalised baby gift sets to UK customers via various channel including their own online shop. The business was taken over by a new owner and they wanted to refresh their online presence and one aspect was to change the look and feel of their online shop to imrpove customer experience. They wanted to also explore the corporate gifting market be gearing their sit up to sell products in bulk. This all had to be achieved with no disruption of day-to-day trading.
What we did
We worked with the business to set the project scope and a realistic timeline for delivery. We carried out an in depth audit of existing products and devised a strategy for product configuration and meta data.
We researched the sector, focusing on how best to create an elegant, fresh looking site that would appeal to prospective clients. We discussed the potential benefits of leveraging AI models to assist with this project to reduce the design and coding overhead and ultimately bring down the final cost for delivery. We customised a default theme while using key addons for functionality and added features in a way that will allow the client to make changes to the site themselves in the future.
Separately, we migrated business email to Microsoft 365 by provisioning new mailboxes, moving DNS to CloudFlare and migrating emails in the background before final cutover so that staff had no disruptions.
The result
A polished Shopify storefront that reflects the brand's premium, thoughtful positioning, delivered on time and under budget.